Privacy policy

Privacy Policy

Personal Information We Collect

When you visit our website (the “Site”), we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we also collect information about the pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this information as Device Information.

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. Learn more about cookies and how to disable them at http://www.allaboutcookies.org.

  • Log files: Track actions occurring on the Site and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this information as Order Information.

When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to:

  • Fulfill orders placed through the Site (including processing payments, arranging shipping, and providing order confirmations);

  • Communicate with you regarding your order or inquiries;

  • Screen orders for potential risk or fraud; and

  • Provide marketing or promotional communications, where consistent with the preferences you have shared with us.

We use Device Information to:

  • Help screen for potential risk and fraud (particularly your IP address);

  • Improve and optimize our Site (for example, by analyzing how customers browse and interact with the Site); and

  • Assess the effectiveness of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us operate our business and provide services to you, as described above.

For example:

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests (such as subpoenas or court orders), or protect our legal rights.

Behavioural Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.

For more information about how targeted advertising works, please visit the Network Advertising Initiative’s educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising through the following links:

You can also opt out of some advertising services by visiting the Digital Advertising Alliance’s opt‑out portal at: http://optout.aboutads.info/

Do Not Track

Please note that we do not alter our Site’s data collection and usage practices when we receive a Do Not Track signal from your browser.

Your Rights

If you are a resident of the European Economic Area (EEA), you have the right to access the Personal Information we hold about you, request corrections, updates, or deletion of your information.

If you wish to exercise these rights, please contact us using the information provided below.

Please note that your Personal Information may be transferred outside of Europe, including to Canada and the United States, in order to fulfill orders and operate our services.

Data Retention

We retain Order Information for our records unless and until you request that this information be deleted, subject to legal and accounting obligations.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us at:

Email: info@jeioptics.com
Mail:
Jei & Co. Optics
Attn: Privacy Compliance Officer
Jei & Co. Ltd.
3065 Granville Street
Vancouver, BC V6H 3J9
Canada

Last updated: Dec.17, 2025